Marketing & Communications – Who we are

Mi Media exists to deliver communications and digital marketing services that help organisations grow, connect and thrive. Behind Mi Media is Director Kieran Toohey, a communications specialist and journalist with 30 years of experience shaping words into stories that connect, persuade and inspire.

Kieran began his career in journalism, spending more than a decade in newsrooms learning how to identify what matters, write with precision and deliver under pressure. That background built the instinct for storytelling and clarity that continues to guide Mi Media’s work today. Alongside leading Mi Media, Kieran also works as a freelance television journalist in Brisbane. This ongoing newsroom experience keeps him connected to what is timely, relevant and newsworthy, and that insight directly strengthens the communications strategies and content produced for Mi Media clients.

In 2012 Kieran expanded into digital marketing, adding website production and digital campaign management to his communications expertise. He designs and runs digital advertising campaigns that are measurable, targeted and effective. From building audiences and refining messages to managing campaigns across all digital platforms, every activity is designed to maximise reach and return.

Beyond campaign delivery, Kieran builds and manages the platforms that carry those messages, including websites, blogs, EDM templates and content management systems, with SEO metadata and structure built in for visibility and performance. Mi Media is a boutique consultancy, meaning every project is led and delivered directly by Kieran, ensuring clients benefit from senior-level expertise at every stage.

The approach is both creative and strategic. Mi Media produces communications that range from press releases and marketing campaigns to internal communications and stakeholder engagement. Timelines and processes are managed with precision, backed by years of project delivery experience. Collaboration is central, and Kieran thrives in team environments where creativity is balanced with accountability and where results are built on trust.

When you work with Mi Media, you work directly with an experienced professional who combines storytelling expertise with digital strategy and campaign management. Whether it is press releases, blog articles, EDMs, digital campaigns or complete communications platforms, Mi Media delivers content and strategies that are compelling, effective and aligned with long-term goals.

Digital Marketing

Mi Media also offers tailored packages, from an outsourced Marketing and Communications Manager to Social Media Manager.

Not all business structures allow for a full-time marketing manager, but NOW YOU CAN with tailored packages. We can personally handle all your digital marketing requirements. Mi Media is all about helping businesses succeed. That’s why we’re committed to delivering high-quality, personalised marketing solutions that help you achieve your goals.

Whether you’re a small start up or a large corporation, we’ll work with you to create a customised marketing plan that fits your specific needs. So, if you’re looking for a one-stop-shop for all your marketing and communications needs look no further than our Marketing Manager packages.

How can we help?

Submit your details and questions below and contact Kieran directly – kierantoohey@mimedia.com.au | 0437 002 371.